Drop the weapons campaign

his_gun_portrait

This poster catches you by surprise while you are waiting at the bus stop and it suddenly rolls up the billboard. It is part of a massive campaign launched by the Metropolitan Police on 30th September.

The campaign answers a worrying rise in the number of young girls, especially of african and afro-caribbean origin, convicted of hiding or carrying weapons on behalf of their boyfriends, friends and relatives, and targets six priority London boroughs: Brent, Hackney, Haringey, Lambeth, Lewisham and Southwark.

A larger campaign aiming at reducing the number of weapons circulating in London is being carried out. A very interesting interactive video on knife crime and its consequences allowing users to make life-changing choices  can be found on the website.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s